Keep clients longer
COI tracking puts your agency in regular contact with clients between renewals. That steady value makes the relationship harder to replace.
Insurance agencies use PINS to deliver COI tracking as a client service. Manage collection, review, and renewals for clients from your agency account, or set clients up in their own account and stay involved as their advisor. Your team makes the final compliance decision.
Customer story
Why agencies offer it
Clients need COI compliance handled. Most do not have the staff to do it consistently.
COI tracking puts your agency in regular contact with clients between renewals. That steady value makes the relationship harder to replace.
Many clients would rather pay to have COI tracking handled than do it themselves. Agencies that offer it add a revenue line to existing relationships.
Email and spreadsheets work for a few clients. PINS sends the requests and renewal reminders, and AI-assisted review checks each document, so your team is not doing it all by hand as volume grows.
Your options
| Manual | PINS | Outsourced | |
|---|---|---|---|
| Client relationship | Agency owns it | Agency owns it | Third party owns it |
| Scalability | Limited by staff time | Scales with software | Depends on vendor |
| Revenue opportunity | Unrecoverable admin time | Charge for the service | Shared or lost |
| Control over decisions | Full | Full | Limited |
| Consistency across accounts | Variable | Consistent | Black box |
How it works
Run COI tracking for clients as a managed service, or set them up and advise. The workflow is the same either way.
Choose how hands-on to be
Manage clients from your agency account, with each client set up as its own department so reports filter by client. Or set a client up in their own PINS account and stay involved as their advisor.
Set each client’s requirements
Upload a client’s contracts and PINS extracts the insurance requirements. Or build templates by vendor or contract type with your implementation team.
Collect and review on the client’s behalf
Requests go out under your agency name or the client name. Vendors and brokers upload through a secure link with no login required. AI-assisted review checks endorsement language against the client’s requirements. Your team makes the final compliance decision.
Automate renewals and report to clients
Renewal requests go out automatically before each policy expires. Export compliance reports by client, project, or vendor, or give clients their own login with role-based access.
FAQ
Answers for agencies offering COI tracking to their clients.
COI tracking software for insurance agencies lets an agency collect, review, and renew certificates of insurance on behalf of its clients. PINS sets requirements for each client, checks endorsements with AI-assisted review, and sends renewal requests automatically. Hummel Group uses PINS to deliver COI tracking for Campbell Construction, where subcontractor compliance rose from 50% to 85%.
Agencies use PINS in two ways. Some manage COI tracking for clients as a hands-on service, with each client set up in the agency account. Others recommend PINS, set clients up in their own account, and stay involved as an advisor. Both use the same workflow, so an agency can mix the two across its book.
Yes, if the agency chooses. Clients can be given their own login, and custom user roles control what each user can see and which statuses they can set. Agencies that prefer to keep clients out of the platform can send filtered reports or Excel exports instead.
Either. Requests can be set up to come from the agency or from the client, depending on how the agency runs the service. Vendors and brokers upload certificates and endorsements through a secure link with no login required.
The PINS AI Assistant reads the actual endorsement language, not just form numbers, and checks it against each client’s requirements. When it finds an issue, it shows the reasoning behind it. Agencies can add their own review questions, including red flag questions that catch restrictive wording. Your team makes the final compliance decision.
PINS tracks each policy’s expiration separately and sends renewal requests automatically, starting 30 days before expiration and continuing until updated insurance is received. Renewed certificates go through the same review. Your team handles the exceptions, not the routine follow-up. For more, see how to manage COI renewals.
With an outsourced service, a third party runs the work and often becomes the client’s main point of contact on compliance. With PINS, your agency runs the workflow and keeps the client relationship. Automation handles collection and renewal follow-up, and your team makes the final compliance decision.
PINS lets you waive requirements as needed to keep projects on track. Every waiver and exception stays tied to the right client and vendor, with a record of who approved it and when. That history is ready when a client or auditor asks.
Stop Chasing COIs.
Start Approving.